Valoda kā performance

Par matematiku! Intutivi ta skiet, bet ja ir sadi vjlagaopumi, tad vajag ari pasu matematiku, to izskaidrot un vizualizet! Bez cipariem, kuri to pamato, tas izskatas pec blaustisanas!

John:Great post thought noivokrpg.I have absolute faith that you can dramatically improve Gayle’s logo (in fact, I loved the ones you came up with). Yet, that may not be the main issue. It seems to me that they need a new name.When you read Gayle’s e-mails, it sounds like she is looking for someone to tell her it would be okay to consider that. To wit:• . . . they think the first word is simply three letters, and they call us A-R-S Viva, which, of course, means nothing.• Maybe if the name is confusing, at least people can get used to seeing the logo and recognize us that way.And, finally, and most importantly:• Your probing questions have caused us to think about what we really want our name to convey. The consensus is that the concept of “old and new” (types of music we perform) is not as important as conveying excellence, energy, intimacy, excitement, newness, variety, freshness and a sense of “classiness but not stuffiness.”Many of her issues have to do with the mismatch between the name and the “story. She and her husband know their story . . . they have lived it for 15 years. They named it presumably at the start, and as such, the name was a “guess” of what they thought the symphony would eventually stand for. But a brand is owned by the customer, and now that they have lived with their customers for 15 years they “know” what their brand is. They now know what their story is. They just cannot articulate it perfectly (yet). My suggestion would be the following:1) Develop their messaging DNA. By this I mean their story, but I like to call it DNA for the following reason: Everyone understands that DNA is not the actual “thing, but rather the seeds from which you can grow the “thing. Messaging DNA is therefore the story from which you can grow all else when people understand that they are less concerned about the precise words, and more concerned about the meaning. Which is what matters for messaging.2) Use the messaging DNA to find a better name. One that doesn’t need to be explained, that isn’t hard to pronounce, that isn’t confusing. A name that communicates their story.3) Then . . . design a logo that supports the name visually. Not necessarily literally, but in some sense works in concert with the name to help communicate their story.In my opinion that approach would have a better chance of meeting her challenge.

Lai aiziet uz operu, tur kāpņutelpa uz mazo zāli aprakstīta ne pajokam!

sociālie vācieši ir pasausi, viņu sentiments ir tehniska māksla

laba un interesanta izstāde, man vislabāk patika skaņa, kas izdrukāta kā attēls